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Our Projects تكافل

تكافل

Takaful

Field
Visual Identity
Service Type
Visual Identity Design
The Challenge

A social-solidarity initiative needing a warm, human identity that expresses cooperation, giving, and trust.

The Solution by JAD

We designed a heart-and-clasped-hands mark in calm greens that captures the spirit of “Takaful” in three languages.

The Result

A warm, clear identity that voiced Takaful’s humane message and made it easy to recognize.

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