A new tech product had to explain a complex idea — monitoring planning and building changes — in simple terms for property owners, build trust on the surveying office's experience, and lead visitors to sign up.
JAD GROUP built a gold-and-black card matching the hawk emblem: a three-step "how it works", six system features, a clear plans table with a free sign-up button and a Premium join button, direct contact buttons, a lead form and card sharing — in Hebrew and Arabic.
The card became a mini landing page for the product: property owners grasp the idea in a minute, pick a plan and go straight to signing up or contacting the team.
A digital card for the Hanitz System (Ha’Netz) — a planning-alerts system for property owners from the office of surveyor Shadi Mazen Ayoub. It scans government and municipal planning sites 24/7 and notifies owners of any change to their block and parcel before the objection deadline, with expert reports and land-registry extracts. The card explains how it works, what the system offers and the three plans (Free, Premium, Platinum), with sign-up links.
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